A fictitious water company providing custom-designed water concoctions.
By Merav Tzur
Come Out & Play SF Festival 2016
Presented by Come Out & Play SF with the support of Fort Mason Center for Arts & Culture.
Bliss Drips–H20 Mobile Boutique® is a fictitious water company providing custom-designed water concoctions. “Water experts” dressed in company lab uniforms attend the cart and assist visitors in choosing their individual water mixtures. As they move through the Fort Mason area, performers activate the public spaces with a playful and colorful spectacle.
Through projects like Bliss Drips–H20 Mobile Boutique® I aim to produce a positive, creative public experience that is also thought provoking for both participants and audience. This project explores tactics in which high-end businesses attach narratives to their products in order to justify high prices. Performers construct personal narratives around customer’s desires and needs, as high-end businesses often will, but the product is free, bringing to question such business schemes. This project’s focus on water commoditization and commodity fetishism makes it relevant to San Francisco’s current economic climate as well as reminding people of the current devastating drought and the ongoing effects of climate change.
About the Artist
Born on a Kibbutz in Israel and immigrated to the US on her own when she was twenty-two, Merav Tzur received her MFA from UC Berkeley and BFA from California College of the Arts. Her work has been shown at the Contemporary Jewish Museum in San Francisco, Kroswork Gallery, SOMArts Gallery, SFPAI, YBCA, A Simple Collective, and Root Division and in Israel. She teaches sculpture and media at SF State University and Ohlone College. A recipient of the 2012 Dorothy Saxe Invitational Award for Creativity in Contemporary Art from The Contemporary Jewish Museum, she lives and works in Oakland, California.